| Media
Centre / Statistics
British
Video Association / IPSOS
Survey – November 2005
- The latest figures show that
the total loss to the whole audio visual industry
through copyright theft, including file sharing,
home burning and borrowing other people’s
fake DVDs is more than £818 million.
£450 million of this is the value of lost
DVD sales, £277 million is lost box office
takings and £74 million is from loss to
the rental sector.
- The criminal gain from DVD
piracy is £278 million at street prices.
- New statistics from independent
research company IPSOS (November 2005), show that
the profile of counterfeit DVD buyers is changing.
40% of people who buy pirate DVDs are between
the ages of 22 and 40. The profile is also becoming
less male biased – currently 59% of pirate
DVDs are bought by men, down from 67% in November
2004.
- 37% of people questioned
by IPSOS named car boot sales or markets as the
place they would most likely see a pirate DVD
on sale and 33% of sales actually take place in
these markets. 26% of people had seen pirate
DVDs on sale in pubs/cafes. Interestingly, counterfeit
DVDs are seen on sale less in the workplace, down
from 30% in November 2004 to 20% in November 2005.
The drop in these figures could be due to increased
downloading and copying from home.
- The IPSOS survey shows that
one in four people (12 million people) have watched
a pirate DVD in the last 12 months, 45% of whom
would have paid to see the original release. For
major new releases between 20 – 30% of official
sales are lost to DVD piracy, which averages at
£4 million worth DVD sales and up to £1.5
million lost at the box office..
- According to an independent
survey by research company OTX in September 2005,
53% of downloaders (6% of Britons aged 15+) think
it’s acceptable to download a film before
it is released in to the cinema. However,
of those who don’t download, 56% say their
reason for not downloading is because it’s
against the law.
- The OTX survey also indicates
that 26% of people burn feature films onto CDs
or DVDs with the intention to distribute them
to one of the following:
- sell/give copies to friends
or family
- make films available to
other to download
- post films to newsgroups
(NET)
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