Media Centre / Statistics
British Video Association / IPSOS Survey – November 2005
- The latest figures show that the total loss to the whole audio visual industry through copyright theft, including file sharing, home burning and borrowing other people’s fake DVDs is more than £818 million. £450 million of this is the value of lost DVD sales, £277 million is lost box office takings and £74 million is from loss to the rental sector.
- The criminal gain from DVD piracy is £278 million at street prices.
- New statistics from independent research company IPSOS (November 2005), show that the profile of counterfeit DVD buyers is changing. 40% of people who buy pirate DVDs are between the ages of 22 and 40. The profile is also becoming less male biased – currently 59% of pirate DVDs are bought by men, down from 67% in November 2004.
- 37% of people questioned by IPSOS named car boot sales or markets as the place they would most likely see a pirate DVD on sale and 33% of sales actually take place in these markets. 26% of people had seen pirate DVDs on sale in pubs/cafes. Interestingly, counterfeit DVDs are seen on sale less in the workplace, down from 30% in November 2004 to 20% in November 2005. The drop in these figures could be due to increased downloading and copying from home.
- The IPSOS survey shows that one in four people (12 million people) have watched a pirate DVD in the last 12 months, 45% of whom would have paid to see the original release. For major new releases between 20 – 30% of official sales are lost to DVD piracy, which averages at £4 million worth DVD sales and up to £1.5 million lost at the box office..
- According to an independent survey by research company OTX in September 2005, 53% of downloaders (6% of Britons aged 15+) think it’s acceptable to download a film before it is released in to the cinema. However, of those who don’t download, 56% say their reason for not downloading is because it’s against the law.
- The OTX survey also indicates that 26% of people burn feature films onto CDs or DVDs with the intention to distribute them to one of the following: