For fourteen years, the Alliance Against IP Theft has represented trade associations with an interest in ensuring intellectual property rights are valued and receive the protection they need and deserve. In that time intellectual property policy has moved from being a fringe issue to one which clearly sits at the heart of business and creative success.

FACT is a long standing member of the Alliance and recognises the need to evolve. Therefore, we are pleased to announce that the Alliance Against IP Theft is now the Alliance for Intellectual Property. This development reflects the organisation’s evolving role in promoting the important contributions made by the many forms of IP on which British businesses rely, while retaining our core objectives.

With a combined turnover of over £250 billion, the Alliance’s members include representatives of the audiovisual, music, games and business software, and sports industries, branded manufactured goods, publishers, retailers and designers.

Press release is available here